ALBURY CITY FOOTBALL CLUB

To celebrate the 50th year anniversary of Albury City Football Club we developed a whole brand identity system.

The club has a strong and proud fan base that is proud of its history. So rather than "rebrand" we gave the club a "refresh".

From primary club crest, typography, branding, merchandise and assisting with social media content.

1. Olympic Torch
The torch identifies our clubs history and respects the founding fathers wishes of the clubs endurance.
The flame represents our passion for the game of football.

2. Club Name
Albury City Football Club is proudly displaced around the club crest. Our name identifies us and our location.

3. Football
The Football icon is a clear representation of our sport. In Australia European football was not as popular and accessible as it is today. The football icon seperates us from Australian Football (AFL).

4. Scroll
The scroll is an important reminder of the club's long standing presence.

WANT TO SEE MORE? CHECK OUT OUR OTHER PROJECTS.

MORE PROJECTS